One of the most valuable lessons I have learnt over the past year as a senior leader is in the power of using the right language. There have been numerous examples in the Academy recently where the simple switch from using complex but rather mediocre words to express an idea to using simple but well-thought through words and phrases has spiked momentum in many aspects of the school.
trouble, social sanctions, and so forth. They are called for because
of flaws in individual decision-making, and they work by making use of those flaws.” (Hausman & Welch 2010, 126)